Lesson 11: The structure of your website - SEO for beginners training
This video is part of the free SEO for beginners training course by Yoast Academy. Find the complete training at https://yoa.st/3kn In the SEO for beginners training course, we explain the very basics of SEO. The training features videos, reading materials and quizzes to help you practise actual SEO skills. You’ll receive an official certificate and discounts to our other training courses after completion. Your site needs to have a clearly defined structure, because without it, it’ll just be a random collection of pages and blog posts. Structuring your website is crucial for both usability and findability. Many sites lack a sound structure to guide visitors to the product they’re looking for. Having a clear site structure also helps Google understand your site, so it’s incredibly important for your SEO. The first thing you should do in order to get a great site structure is divide the blog posts or product pages on your site into categories. Each post must be attached to at least one category. For example, categories for a blog can be ‘Books’, ‘Food’, ‘Music’, and ‘Travel’. In this example, the category ‘Books’ could be subdivided into the subcategories ‘Fiction books’ and ‘Nonfiction books’. Each category should be about the same size. Adding tags will also help your site structure. Tags are similar to categories, but they are generally used to describe your post in more detail. Tags exist in their own right and have no set relationship to anything else, so they can’t be arranged in a hierarchy. The use of tags is entirely optional. Yoast Academy is the online learning platform for SEO by the makers of the biggest SEO plugin for WordPress: Yoast SEO. Our online SEO training courses teach you vital SEO skills you can apply at once. We have training courses on keyword research, SEO copywriting, technical SEO, structured data, site structure, our own Yoast SEO for WordPress plugin, and more. They are developed by world class SEOs and education experts trusted by the world's biggest brands. Whether you're a blogger, developer, online marketeer, or own a business, big or small: we believe in SEO for everyone. #YoastAcademy #YoastSEO #SEOforBeginners
YouTube https://youtu.be/Pi9X9cdD0-0
This video is part of the free SEO for beginners training course by Yoast Academy. Find the complete training at https://yoa.st/3kn In the SEO for beginners training course, we explain the very basics of SEO. The training features videos, reading materials and quizzes to help you practise actual SEO skills. You’ll receive an official certificate and discounts to our other training courses after completion. Your site needs to have a clearly defined structure, because without it, it’ll just be a random collection of pages and blog posts. Structuring your website is crucial for both usability and findability. Many sites lack a sound structure to guide visitors to the product they’re looking for. Having a clear site structure also helps Google understand your site, so it’s incredibly important for your SEO. The first thing you should do in order to get a great site structure is divide the blog posts or product pages on your site into categories. Each post must be attached to at least one category. For example, categories for a blog can be ‘Books’, ‘Food’, ‘Music’, and ‘Travel’. In this example, the category ‘Books’ could be subdivided into the subcategories ‘Fiction books’ and ‘Nonfiction books’. Each category should be about the same size. Adding tags will also help your site structure. Tags are similar to categories, but they are generally used to describe your post in more detail. Tags exist in their own right and have no set relationship to anything else, so they can’t be arranged in a hierarchy. The use of tags is entirely optional. Yoast Academy is the online learning platform for SEO by the makers of the biggest SEO plugin for WordPress: Yoast SEO. Our online SEO training courses teach you vital SEO skills you can apply at once. We have training courses on keyword research, SEO copywriting, technical SEO, structured data, site structure, our own Yoast SEO for WordPress plugin, and more. They are developed by world class SEOs and education experts trusted by the world's biggest brands. Whether you're a blogger, developer, online marketeer, or own a business, big or small: we believe in SEO for everyone. #YoastAcademy #YoastSEO #SEOforBeginners
YouTube https://youtu.be/Pi9X9cdD0-0
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